Not Mobile Friendly or Responsive
If your website is not mobile-friendly, you are missing out on a huge proportion of your target audience. More than half of all online browsing is done using mobile devices. If users struggle to see and interact with content on your website, i.e., if the text is too small, or the buttons are too close together, users will become frustrated and leave without taking action on the page. Search engines will also penalise websites that are not optimised for mobile browsing – websites that are not mobile friendly will rank lower than those that are on search engines. Therefore, mobile-friendly websites will receive more traffic.
The content on your website needs to include what the users are actually looking for. The information should be relevant, written well, up-to-date and well-structured. You may also want to include related images as visual aids. It is vital that important information about your business is prominently displayed for users to find easily. Users will not want to spend ages filtering through irrelevant information to find what they are looking for. If it is not easily visible, users will leave the page and seek alternative businesses.
No Clear Call-To-Action
Your website should have a clear purpose or ‘call-to-action’ (CTA) to encourage visitors to take action on your website. Some of the most common CTAs are “call us today”, “shop now” or “book an appointment”. These messages should be clear and prominent on the page. Without a clear message on your website, users can feel confused and leave without taking action on your page.
A website that doesn’t use relevant keywords will be difficult for users to find. The text on your website should include words that are relevant to your business, that users would search for in search engines. For example, a builder’s website may include the phase ‘We are builders that operate in Hampshire’, and a user searching for a builder may search for ‘Builders in Hampshire’ in search engines. Phrasing should be chosen carefully so that keywords do not overwhelm the text, and users are still able to find the correct information about the business. You should also be careful that you do not use too much technical jargon that may overwhelm your target audience.
A bad website could be preventing your business’s growth. Your online presence should best represent your business and its values to maximise its positive influence on existing and potential new customers. Find out how your website can be improved by contacting our team of website designers.