You may have heard our web team and other marketing professionals talk about “SEO”, but what exactly does it mean? SEO stands for search engine optimisation. It’s the process of improving your website to rank higher in search engines like Google and Bing. For small businesses in the UK, solid SEO is crucial for driving traffic to your site and gaining visibility online.
How Does SEO Work?
Search engines use algorithms and bots to crawl the web and index websites. They evaluate certain signals or factors on each page such as keywords, content, structure and backlinks to determine how relevant it is for different search queries. Pages that are optimised for targeted keywords and provide a good user experience will be ranked higher in results.
On Google, the majority of searchers don’t look past the first page of results. So if your website isn’t optimised for SEO, it can be easy to get buried under competitors and struggle to gain traffic.
Key SEO factors:
- Keywords - Using relevant keywords related to your products, services and industry throughout your site content helps search engines understand your business and connect you with searches for those terms.
- Content - Unique, high-quality content demonstrates expertise to search engines and provides value for website visitors. This should be frequently updated.
- Site speed - Fast load times improve user experience and are rewarded by higher rankings.
- Mobile optimisation - With most searches on mobile devices today, a mobile-friendly responsive site is essential.
- Backlinks - Quality links to your site from reputable external sources help build domain authority.
- Technical factors - Additionally, strong technical foundations like responsive design, crawlability and security are also important baseline SEO factors.
SEO is important to improve visibility of your business and your brand, and can generate more customers. Outperforming competitors in rankings can also give your business a valuable competitive edge and allow you to gain more market share in your industry. Contact us to learn more about our Search Engine-Optimised websites.
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About Carrera UK
Carrera UK provide IT support, IT services, and telecoms to small businesses in Portsmouth & Southampton in Hampshire, and across the South of England.
We offer a complete suite of IT and telecoms service solutions for small and medium-sized businesses, including IT support, website design, social media management and cyber security.
We know how important IT is to your business and we will work hard as your trusted IT and telecom service provider to find the best solutions for you. Our IT support and solutions give you the assurance that your business technology will be robust, reliable, and cost-effective.
