This demonstrates now more than ever, the importance of retail business adaptability and the demand to expand businesses online through eCommerce websites or shopping functions on social media. To maintain customer loyalty, buying products online should be as easy, or preferably easier than purchasing in physical stores. eCommerce websites need an easy-to-use customer-facing interface, that best showcases your products, and with clear calls to action to maintain or improve the number of purchases made. Good communication between the retailer and consumer is also vital, through confirmation emails, email marketing, and clear terms and conditions, to avoid confusion and to maintain customer satisfaction.
With shopping habits shifting to online, accelerated by the pandemic, your business should be able to adapt accordingly. If you own a store, or brand, but are not selling your products online, you could be missing out on a huge opportunity to grow your business with eCommerce websites.
Find out more about Carrera UK’s eCommerce websites here.