Your website should reflect your brand identity and be consistent with your other marketing materials. This includes using your brand's colours, fonts, and imagery throughout your website, as well as incorporating your brand's messaging and tone of voice.
Responsive Design and Functionality
More and more people are accessing the internet on their mobile devices. Therefore, it's essential to ensure that your website is optimised for mobile devices. The website should be easy to view and function well, even on small screens.
Search Engine Optimization (SEO) is important for making sure your website appears in search results. This should be specific to your business’s products or services, and can also be specific to your business’s operating area. It is important that your website and it’s content is optimised for your chosen SEO terms.
User Experience (UX)
A key aspect of website design is user experience (UX), which refers to how easy and enjoyable it is for users to navigate and interact with your website. A well-designed website should be intuitive and easy to use, with clear navigation and easy-to-find information. It should also load quickly and be optimised for mobile devices, as more and more users are accessing websites on their smartphones.
Website security is a critical aspect of website design, particularly for businesses that collect personal or financial information from customers. Your website should use SSL encryption to protect user data, and you should have a secure payment gateway in place for online transactions.
Website developers are able to ensure that these criteria for a good website are met. By ensuring that all of these point are incorporated into your website, it it will act as a great marketing tool for your business. It will attract and engage potential customers and help to improve trust and credibility.
Find out more about Carrera UK's comprehensive website service that includes, design, hosting, maintenance, and updates here.