On the other hand, if you do not have a website, people are less likely to discover your business, limiting your potential audience, and restricting your business’s growth. Older, established businesses may not have a need for a website if they have a sufficient, existing customer base, or rely on word-of-mouth referrals, though this can still restrict the business’s growth. If your business operates in this way, but still chooses to have an online presence, it is important to ensure that it represents your business well. For example, if an existing customer searches your business online to quickly find your contact number, and finds a website that is not secure, or designed poorly, it may cause them to move their business away from your company.
If you’ve spent years building your business, you do not want it to be negatively impacted by a bad website. If you are struggling to grow your business, the problem may lie with your online presence. To maintain and expand your customer base, your business should invest in a website that best showcases your business to its full potential. It should contain relevant, engaging content, responsive on all screen sizes, and be easy for your customers to navigate.
Carrera UK can design websites bespoke to your brand for a low weekly fee. Find out more about websites designed Carrera UK here.